Nowadays, 94% of first impressions one gets from a website or product are based on its design. It doesn’t matter how useful your product is — this is why UI/UX design trends for 2022 should be carefully monitored to ensure a pleasant experience for the end-user.
In this blog, we have covered the most significant ones that could have a positive impact on your business.
Introduction:
Whether it’s a mobile app, web development, or product design, we all know that UX takes center stage. On the other hand, the perfect UX/UI design trends touch upon novel approaches to basic factors of digital products as well as smartphones apps and web browsers.
Our world is changing in front of our eyes, and so should your User Interface (UI) and User Experience (UX) design. For more than a decade, business owners have suffered from the idea that people will buy if you tell them about the product. But this is not the case anymore! If a user lands on your website, they want to get something useful related to what they are looking for.
Top Trends in UX Design for 2022:
The top UI/UX design trends are as follows:
1. Neomorphism
Neomorphism is one of the newest UI/UX design trends for mobile app design. Like the word suggests, this trend is an in-between version of skeuomorphic and flat design. The flat design emphasizes the content, but with a touch of realism through subtle imagery. Neomorphism takes a shift towards realism.
The designs do have visible elements on the interface but these elements are not direct representations of the function but more like reminders of the actionable item at first glance. Just like flat design which is motivated by print media, Neomorhism is inspired from the shadows on printed material such as books or maps.
See More – Why UX is not UI?
2. Illustrative Design
Illustrative design is popular among all UI/UX design trends in the design world, you see these designs everywhere. Not only does it look sophisticated, but it also adds a unique look to the UX design.
Moreover, a bold website with illustrative vector graphics is the best way to create a modern website. However, it also gives enough space for the navigation bar and search bar. This can also be used in creating a mobile-friendly website.
3. Password-Less Login
Imagine having to remember a password that’s over 20 characters long, contains numbers, special characters, and capital letters. To make matters worse, you have to change it every 30-90 days.
It’s one of the biggest challenges you face with passwords—they’re not easy to remember, so you end up writing them down or using a simple one that can get hacked in seconds.
Hence, the ability to log in without having to remember your password is one of the most convenient UI/UX design trends for us consumers. Utilizing a fingerprint scanner, facial recognition, iris scan, and even your phone unlock pattern can make your life easier.
4. UX Writing
“UX writing,” is a strategy that focuses on your customer engagement. It’s about delivering above and beyond for your users by focusing on engaging content that is concise, consistent, and clear. Perfect for B2B startups, UX writing drives conversions and is thus, considered as one of the unique UX/UI trends.
In digital products, words or “Microcopy” are everywhere, from the form fields to error messages, from navigation items to call-to-action buttons, from email greetings to instructions for x. Thus, it is considered one of the most unique UI/UX design trends in the digital world.
5. Dark Theme
Many users have been reporting that their eyes are getting tired and strained because of long hours on the phone. This can affect their overall productivity and performance.
With this in mind, Google introduced Android 9 (Pie) with a feature that offers apps the opportunity to introduce a dark theme, making the apps more accessible and easy to use.
The popular UI/UX trends include the growing dark themes right now, attracting more and more user attention day by day. Businesses should start preparing for dark theme designs not only to be able to stand out from similar businesses but also to meet customer needs at any time of the day.
6. Air Gesture
A technology that is gaining ground in mobile UX design is gesture control. According to research, consumers are not only interested in touch screens but gestures too. The introduction of gesture control is a compelling reason for the mobile market to take note of.
It’s an emerging trend with a lot of credibility, and it’s worthwhile to investigate how it might change user experiences in upcoming new mobile products. No wonder, it is considered one of the most unique UX/UI design trends in the digital world.
Real-life example:
With advanced technology, the Pixel 4 can be controlled by the user. Google has revealed the use of the radar sensor in Pixel 4, which supports a new generation of automation facilities. Users can control the camera by gestures through the air, so it is getting more and more popular among users.
7. Micro Interactions
Micro-interactions are the moments in your app or website that smooth out the flow experiences, where users get useful feedback, help them understand their role and next steps.
The design of the micro-interactions is very good since they are not only aesthetically pleasing but also provide utility to the user. The sorting, filtering, and other functions seem to come alive as if there is an invisible hand moving through their avatars. In addition, it reflects users’ personalities and values by displaying the content that the user finds important.
8. Personalized Experience
Being able to deliver a personalized experience is important. While marketers should embrace the fact that their customers want a personal experience, they also need to understand why customers want this experience and respond to it.
Marketers must also make sure that their brands don’t get into trouble with consumers when attempting to deliver personalized messages and experiences.
Real-life example:
Netflix is a classic example of creating a personalized experience for its customers. They have built this into their business model and even created an award-winning show exclusively for them, House of Cards.
9. Virtual and Augmented Reality
Since the turn of the century, virtual reality and augmented reality have taken a different approach to pushing the boundaries of UX development. The two disciplines of UX/UI trends share complete boundaries with one another, allowing for designers and engineers to create more realistic, practical, and useful implementations that provide users with a unique experience.
With changing times, the young generation wants to experience things in a new way. This can be seen with the incorporation of AR in different sectors like retail, travel, automobile industry, education, healthcare, and social media platforms.
10. Biometric Authentication for a Secure UX
Biometric authentication is the technology that proves to be significant among most of the unique UI/UX design trends in 2022 and beyond. Businesses are adopting this technology for providing an easy way to authenticate the identity of their visitors, clients, and employees.
When it comes to user experience, biometrics work best in reducing the hassle for users as an alternative to entering a password for every time accessing an app or performing some activity within the app.
Both vendors and users of tools such as iris scans, facial recognition, voice, and even vein pattern recognition are keeping the evolution of biometrics at front of mind. These technologies give businesses peace of mind that their data is safe.
To Conclude:
All in all, there are many emerging trends, just like the ones we described above. Regardless of what they may be, you have to find one that suits your project perfectly: after all, if your designer comes up with basic UI/UX trends and all you can say about it is ‘yes but…’ then something is definitely wrong.
You don’t want that. You want a product that fits your brand and the needs of your users. With the right team, leadership, and strategy, you will be able to have the best UI/UX design trends in place to keep your users engaged while at the same time, having a good return on investment.
The best mobile app development company will know how to execute qualitative market research during the best UX/UI design trends and their stages – Contact Mobcoder today!
