When we mention the term revolution in the digital industry, no one can deny the substantial
role of Artificial Intelligence (AI) & Machine Learning (ML). The technologies have
revolutionized the entire digital world and augurs the applications based on them. And it
will be very surprising to see how 61% of the data in the coming years will be fetched
through AI and ML.
This is not the only surprising fact about AI and ML. Ironically, people thriving in this
digital world are still ignorant of the real potential of these technologies. Some of the
enterprises are still untouchable by their Midas touch, for which the Gartner
has already predicted the business value will reach by $3.9 Trillion by 2022.
Before getting into the details of the applications of the technology, let’s understand the concept behind it.
Technically speaking, AI is the simulation of human intelligence processes by machines. This may include learning, reasoning, and certainly the ability of self-correction. In short, AI can analyze, understand, and make decisions accordingly.
And if you look around you, then Voice Assistant and GPS are the two most prominent examples of Artificial Intelligence.
Presenting you a curated list that can better explain the applications of AI and ML in
particular
Auto Content Generation
You may feel that this phenomenon is not feasible. But some companies are using the tools
and harnessing the auto content generation process. Tools like Quill, WordSmith, Articoolo
based on AI are gathering information online and make content for them. Apart from
established organizations like—Coke, Starbucks, Apple, and Adobe; companies like Coffee for
less, Chobani, Target, and more are already using these tools and generating artificial
content based on daily information.
Automatic Content Curation
This method was known to only possible with human ability. But now, AI is being used to make
content more readable and connecting with the users. This is also being used effectively to
enhance the reach of the content to the users. This technique is also doing wonders for
e-commerce organizations, which are dealing with a lot of content inflow.
Likewise, content curation is working amazingly with Amazon. The e-commerce giant is using
it effectively for making the user experience better and to increase its sales
Email Marketing: This is also based on the phenomenon of content curation, and AI is playing
a substantial role in it. When you see your email box flooded with alert mail, whether it is
about your shopping experience, a notification about a product in your cart or you have an
unfinished purchase. This is all done through email marketing powered by AI, and it is the
finest way to connect with the existing users and pushes them to finish their
purchase.
Smart Search Results
Google has always been using AI-powered algorithms with search results. The organization has
made this public with the announcement of Rainbrain update that it has been using AI and ML
to prioritize search results as per user history and search patterns. The internet giant is
also using these algorithms to hide negative results
Induct Smart Ads: Boosting ads is a normal thing for today’s digital businesses. It works on
the Ads management system that collects the information through deep machine learning and
AI. This system manages ad accounts like Google Adwords, Facebook Ads, and more. It
thoroughly evaluates user behavior and shows the ad accordingly.
Voice Searches
It is in the trend nowadays. Amazingly, Google is getting about 70% of its traffic through
voice searches. This is the biggest reason Google introduced Rankbrain and serves a user
according to their interests and usage pattern. The RankBrain is also more of a machine
learning tool, and the artificial intelligence technology in it builds with deep,
intelligent algorithms to take actions as per the user-requests.
Smart Web Design
Beyond voice and text, AI and Ml are also making website design smarter. In this case, tools
like Grid helps in creating tempting website design by evaluating the user data. Apart from
this, the tool helps in creating custom landing pages with the unique placement of CTA
buttons, media, and more.
Intelligent Chatbots
Replacing humans as service agents, chatbots are the new serving agents available for
24×7. These AI-powered bots are equipped to give a precise reply to every query.
Technically, these chatbots are predesigned codes that empower software to evaluate the user
behavior or requirement and reply to them with a more precise reply.
Bold360, Watson Assistant, Ada, Rulau, and
Vergic are some of the efficient chatbots working
across different platforms.
Deep Data Analysis
Now, it comes to the real use of AI through data analytics. It is for the existing user-data
and uses to make a market prediction and predicting user behavior. It is also known as data
forecast, and organizations across the world are using it tweak their sales and marketing
strategy to boost their sales.
Apart from it, product pricing and weak website design can be also be predicted through deep
data analysis.
Virtual Trying Option
The new world belongs to virtual reality (VR). By the use of VR, it is now possible to have
your virtual presence to check any product before jumping to the final decision. Companies
like VR Genie are using the technology to enable users to travel through virtual outer
space, the ocean floor, and even on the top of mountains to combat social isolation and
depression. Another organization, TopShop allows users to check clothes virtually. Like
them, many organizations are using virtual technology to amplify the user’s experience
to increase their sales count. To explore how AI is Changing the Landscape of Mobile App
Development World? Follow the Link: https://bit.ly/2lxFGKR
Final Words
Productivity is another significant factor that has increased with the inclusion of AI &
ML; which is also a factor for Mobile App development companies to adopt this technology in
their operations. The ultimate dependence on humans has decreased throughout the years and
the efficiency increased at a greater value.
So far we have seen and analyzed that AI and machine learning applications will set the tone
for the future. According to a survey,
51% of marketers are already using AI, and 27% more are even planning on
incorporating this technology in 2019.
Undeniably, The clout of these technologies is ready to support and transform as many businesses to realize benefits.
