Unity Forma- Reimagine marketing with real-time 3D

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Ashutosh Singh

Creativity is the oxygen in marketing- it is important in every aspect, starting from how we understand and collaborate with people who use our categories, to making sense of brand challenges, and coming up with memorable solutions which will build our brands, as well as landing a sale.

Unity Forma empowers marketing professionals to quickly create and publish marketing content and interactive experiences from 3D product data – without needing to learn the intricacies of Unity or how to code.

Unity Forma enables creation of captivating digital marketing content and interactive 3D experiences from one master model. 

Real-time 3D offers the best of both worlds. It supports advanced media formats –  interactive 3D, augmented reality (AR), virtual reality (VR), and mixed reality – that connect and engage consumers in a highly impactful, emotional, and interactive way, ultimately helping drive results like greater engagement and higher sell-through. It also supports marketers’ needs for traditional media like images and videos, while providing significant speed and cost advantages over common approaches like offline rendering, photoshoots, and productions. 

The need for real-time 3D powered marketing pipelines.

To maintain the product righteousness and deliver fresh content to the web, social channels mobile apps: Content to web, Mobile applications drives up costs and consumes efforts that can be put to better use. As one example, few companies have the ability to deliver personalized marketing content or deliver more deeply interactive experiences to engage consumers more thoroughly. Unity Forma is here to offer a new, better way to bring real-time 3D to your marketing.

Usually, brands create a fusion of in-house and company resources to make digital marketing content. There is an infinite increase in the number of marketing channels demanding creative content to remain in the competition but companies have started to feel that their marketing pipelines are quite fragmented and inefficient. 

need for real-time 3D powered marketing pipelines

Captivate and Convert Customers

As a marketer, your gig is to help persuade patrons to become buyers. The major challenge lies in the time, effort, and resources needed to create captivating marketing experiences from 3D product data – and that’s where Unity Forma comes in. It makes it easy to get 3D data ready for marketing so you can showcase your products with interactive, real-time 3D product configurators, images, and more.

Unity Forma unfasten major efficiency in marketing content production enabling one to import 3d data, visualize models and all their variants in real-time 3D and bring your vision to life with creative tools. 

Key Benefits:

Code Workflows

Marketing specialists can create real-time 3D configurators and other content quickly using an interface tailored to their needs. Prepare interactive experiences, preview them in real-time, and publish to multiple destinations, all without writing a single line of code.

Immersive Product Experiences

Give buyers agency to interactively explore your products in true-to-life visual quantity. Drive greater engagement and conversion by empowering them to find their favorite configuration.

Immersive Product Experiences

Multichannel Publishing

From a single master scene, you can publish configurators to multiple channels, including mobile devices and web browsers via cloud streaming or WebGL. Visual quality and performance can be automatically optimized, ensuring a satisfying customer experience.

Faster time to market

Automated data penetration eliminated time-consuming manual work to get 3D product data ready for marketing. Unity Forma’s import API can also connect to source data so you can process model changes quickly and ensure product correctness.

Seamless, cost-effective collaboration

Reduce costs by eliminating duplicative work. Take advantage of a comprehensive variant management system to easily share specific configuration sets from your master model with global terms, agencies and other partners.

Maximum Extensibility

Tailor Unity Forma to fit the way your team works. Leverage the open API and Unity’s rich development environment to implement custom tools and interfaces in order to deliver brand-specific experiences.

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