Why Apps Get Rejected by App Store



Charlie Marjot

It might be difficult to get your mobile app authorized by Apple’s gatekeepers. The App Store requires an application to pass an approval procedure before it can be added to the store.

In many ways, developing a mobile app is like building a temple. An app store rejection after so much effort is a huge disappointment. Apple employs a team of professionals to guarantee the quality of each and every application before it is released to the public. To assure the quality of programs and to provide the greatest possible user experience, this is the app store rejection reasons. Apple is, after all, all about the experience of the user.

Related Reading: How to Launch an App

App Store Rejection Reasons

Fortunately, the most frequent app store rejection reasons are straightforward to fix, but if you notice them before app store submission, your app will be in the App Store sooner rather than later!

1. Broken links

Application to the App Store requires the submission of a number of links. A privacy policy link, for example, must be included in your app’s settings menu. If you don’t offer a way for users to get in touch with you, they won’t use your app. Your app will be rejected if these URLs don’t work. Make sure these pages are operational before submitting.

2. Bugs during the review process

No one wants a vehicle that they are considering purchasing to break down during a test drive. To guarantee that the automobile doesn’t end up being sold, this is an excellent method. Do read the app store review guidelines. When a problem is discovered during the review process, your app will be on its path to being rejected. Try to detect as many problems as possible during testing to minimize delays and app store rejection reasons when publishing the app to app store.

3. Crashes during the review process

Crashing your app will result in an immediate app store rejection. There is no doubt that the App Store is searching for applications that truly operate. In the event that they don’t, they’ll be placed in the “no” pile.

4. Long loading times

It’s imperative that your software load within fifteen seconds or Apple will reject it. You may speed up your app’s loading time by ensuring that any pictures used are of the correct size and prioritizing any problems that cause the app to crash while loading. If you want to learn more about how to reduce load times, check out this Pivotal post.

5. Poor user interface

End-users must be able to get the most out of the apps they purchase from the app store. For Apple, the quality of its apps is of the utmost importance. Apple’s high-level design specifications, such as font size, content format, contrast, alignment, resolution, distortion, hit controls, organization, etc., should be met. The App Store requires a consistent user experience in order to make it to the top.

6. Apps that are demos or in beta

The Apple App Store does not accept demos. Because the App Store demands finished versions of programs, words like “demo,” “test,” and “beta” will be flagged for rejection. This can be easily avoided and is always a good idea. You don’t want your app’s users to get a buggy version of it.

7. Using Private API

Only Apple has access to a proprietary API on the market. To be approved, every Apple app must make use of a publicly available API. For this app store rejection reasons, Apple wants to make sure that public APIs are utilized to secure user data.

8. Inappropriate ad identifiers

IDFA (the iOS advertising identification) is a component of the process of constructing many applications but if you use it on anything other than an ad, you’ll be instantly banned.

9. Unrelated keywords

Your app’s keywords are what people use to discover it. As a result, Apple will quickly reject any app that uses inaccurate or irrelevant terms in its title. Using trademarked terms or titles that are deceptive is illegal. Apps must be truthful in order to learn how to get an app in app store review and approval procedure.

Related Reading: How To Submit App To the App Store

10. Inappropriate content

The App Store does not allow gambling or pornography.

11. Aggregate content

Intended to stand out, the content of mobile applications is designed to be original. Apple is kicking away apps that are just collections of material that can be obtained elsewhere on the internet. There must be material that is useful and original for the end-users of any Apple program that is put online. Plagiarism and aggregation are certain ways to have your app shut down.

12. Offensive language

People of all religions, ages, sexual orientations, and more are welcome at Apple. It has to be completely honest and transparent. Anger-inducing or violence-inducing content will be removed as soon as it is discovered.

13. No privacy policy

Every Apple app must have a privacy policy in place in order to be approved by the company.

14. Sharing personal user data

Apps that disclose a user’s personal data, such as their name, picture, or phone number, will be denied. Apple places a high value on privacy and has built a strong relationship with its customers based on this trust in order to grow their brand and maximize their existing consumer base. Invading someone’s privacy is never acceptable.

15. Using Apple Pay without the privacy policy

Using Apple Pay without a privacy policy is another problem with the app’s privacy policy. Branding and interface components are included in this.

Read more: How to Publish App to Play Store

16. Missing metadata

Metadata is a key need for programs in the Apple Store. Including images, explanations, and other relevant information is required. The app will be denied if the metadata is missing.

The more thoroughly you test and examine your software, the more likely it is to pass the first time around. Mobcoder, a mobile app development business, can assist you in navigating the App Store and Google Play’s criteria. You have an app concept, but are you ready to go forward with it? We’d love to hear from you!

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